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Atlas Copco Group
identity manual
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overflow-y: auto;
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height: 4px;
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Colors
Primary colors and accent colors have been identified to create a consistent experience for Atlas Copco Group and should be used as defined. The complete palette consists of primary colors, accent colors and supplementary colors. The palette expresses an identity that is contemporary, technology-focused and future-oriented.
Primary colors
Teal is central to the Group identity. Gray to be used for backgrounds, panels, layout structures and white for default background color.
Atlas Copco Group teal
CMYK : 93 56 50 32
RGB : 5 78 90
HEX : #054E5A
PMS : 3165 C
RAL : 5020
White
CMYK : 0 0 0 0
RGB : 255 255 255
HEX : #FFFFFF
RAL : 9010
Atlas Copco Group gray
CMYK : 38 28 22 0
RGB : 161 169 180
HEX : #A1A9B4
PMS : 2162 C
Atlas Copco Group gold
CMYK : 12 28 56 0
RGB : 225 183 126
HEX : #E1B77E
PMS : 7508 C
RAL : 1002
Accent colors
To be used only as supporting colors to highlight details such as buttons, headlines, elements in infographics.
Accent green
CMYK : 66 41 49 13
RGB : 93 120 117
HEX : #5D7875
PMS : 5487 C
Accent light green
CMYK : 7 0 4 13
RGB : 206 217 215
HEX : #CED9D7
PMS : 621 C
Accent blue
CMYK : 100 80 30 20
RGB : 18 63 109
HEX : #123F6D
PMS : 541 C
Supplementary colors
Additional colors to be used for highlighting details such as infographics, charts, graphs and illustrations.
Soft peach
CMYK : 0 60 64 0
RGB : 246 131 99
HEX : #F68363
PMS : 2024 C
Brick red
CMYK : 18 92 99 7
RGB : 192 54 39
HEX : #C03627
PMS : 180 C
Grape purple
CMYK : 36 100 35 9
RGB : 158 31 99
HEX : #9E1F63
Grass green
CMYK : 72 16 71 2
RGB : 76 159 112
HEX : #4C9F70
Sky blue
CMYK : 24 4 0 0
RGB : 173 217 244
HEX : #ADD9F4
Vibrant yellow
CMYK : 7 29 100 0
RGB : 238 181 0
HEX : #EEB500
Text on primary colors
For legibility, pick the right colors for heading and body text to ensure contrast against a given background. Following are the color codes to pick for text against a specific primary color:
Headline should be in gray
(Hex: #DFE4E7)
Body text should be in white (Hex: #FFFFFF)
When the background is Atlas Copco Group teal
(Hex: #054E5A)
Headline should be in teal
(Hex: #054E5A)
Body text should be in black (Hex: #000000)
When the background is Atlas Copco Group white
(Hex: #FFFFFF)
Headline should be in black
(Hex: #000000)
Body text should be in black (Hex: #000000)
When the background is Atlas Copco Group gray (Hex: #A1A9B4)
Headline should be in black
(Hex: #000000)
The body text should be in black (Hex: #000000)
When the background is Atlas Copco Group gold
(Hex: #E1B77E)
Text on accent colors
For legibility, pick the right colors for heading and body text to ensure contrast against a given background. Following are the color codes to pick for text against a specific accent color:
Headline should be in white
(Hex: #FFFFFF)
Body text should be in white (Hex: #FFFFFF)
When the background is accent green
(Hex: #5D7875)
Headline should be in black
(Hex: #000000)
Body text should be in black (Hex: #000000)
When the background is accent light green
(Hex: #CED9D7)
Headline should be in white
(Hex: #FFFFFF)
Body text should be in white (Hex: #FFFFFF)
When the background is accent blue
(Hex: #123F6D)
Text on supplementary colors
For legibility, pick the right colors for heading and body text to ensure contrast against a given background. Following are the color codes to pick for text against a specific supplementary color:
Headline should be in black
(Hex: #000000)
Body text should be in black (Hex: #000000)
When the background is soft peach
(Hex: #F68363)
Headline should be in white
(Hex: #FFFFFF)
Body text should be in white (Hex: #FFFFFF)
When the background is brick red
(Hex: #C03627)
Headline should be in white
(Hex: #FFFFFF)
Body text should be in white (Hex: #FFFFFF)
When the background is grape purple
(Hex: #9E1F63)
Headline should be in black
(Hex: #000000)
Body text should be in black (Hex: #000000)
When the background is grass green
(Hex: #4C9F70)
Headline should be in black
(Hex: #000000)
Body text should be in black (Hex: #000000)
When the background is sky blue
(Hex: #ADD9F4)
Headline should be in black
(Hex: #000000)
Body text should be in black (Hex: #000000)
When the background is vibrant yellow
(Hex: #EEB500)