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Atlas Copco Group
identity manual
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Illustrations

Illustrations can be both basic and detailed. In general, our flat illustrative style has been developed for conceptual themes to which it can be used to add visual appeal or symbolize some aspect of the organisation. Illustrations can be used in PowerPoint presentations, on social media creatives, animations, websites, on apps and in infographics. They can also be used in interior design and as design patterns.

Examples of illustrations

Don'ts:
  • Do not change or distort the illustrations (apart from scaling uniformly)
  • Do not incorporate the logotype or text in any product illustration
  • Do not make the illustrations transparent in any way (colors should always be 100% opaque)

Color palette for illustrations

The color palette available for illustrations include primary, accent and supplementary colors. Refer to the page on colors for more details on the color system for Atlas Copco Group.
Atlas Copco Group teal
CMYK : 93 56 50 32 RGB : 5 78 90 HEX : #054E5A PMS : 3165 C RAL : 5020
White
CMYK : 0 0 0 0 RGB : 255 255 255 HEX : #FFFFFF RAL : 9010
Atlas Copco Group gray
CMYK : 38 28 22 0 RGB : 161 169 180 HEX : #A1A9B4 PMS : 2162 C

Atlas Copco Group gold
CMYK : 12 28 56 0 RGB : 255 183 126 HEX : #E1B77E PMS : 7508 C RAL : 1002
Accent green
CMYK : 66 41 49 13 RGB : 93 120 117 HEX : #5D7875 PMS : 5487 C

Accent light green
CMYK : 7 0 4 13 RGB : 206 217 215 HEX : #CED9D7 PMS : 621 C
Accent blue
CMYK : 100 80 30 20 RGB : 18 63 109 HEX : #123F6D PMS : 541 C
Soft peach
CMYK : 0 60 64 0 RGB : 246 131 99 HEX : #F68363 PMS : 2024 C

Brick red
CMYK : 18 92 99 7 RGB : 192 54 39 HEX : #C03627 PMS : 180 C

Grape purple
CMYK : 36 100 35 9 RGB : 158 31 99 HEX : #9E1F63

Grass green
CMYK : 72 16 71 2 RGB : 76 159 112 HEX : #4C9F70

Sky blue
CMYK : 24 4 0 0 RGB : 173 217 244 HEX : #ADD9F4

Vibrant yellow
CMYK : 7 29 100 0 RGB : 238 181 0 HEX : #EEB500