Visual identity

Articulate e-learning guidance

The Group visual identity applies to many e-learnings consumed by employees, business partners, customers and beyond. For all e-learnings created for Group or by Group functions, the Group identity will be used. For e-learnings created by divisions that are intended for internal use, Group branding is optional. If the e-learning is intended to be used by employees working for more than one brand, Group branding is recommended for increasing the sense of belonging.

For Group-branded e-learnings, there are templates in Articulate that can be used. Use the relevant building blocks of our visual identity when creating e-learnings. It is important to keep the visuals clean and user-friendly, as well as adhere to accessibility requirements to optimise User Experience. Some of the recurring elements in the e-learning content are the Group logo, Group icons, teal bands and images with a teal treatment. The template provided, at this stage, applies to the authoring tool Articulate Storyline.

Other authoring tools may be used, paying attention to guidelines in this identity manual.

Player style

The player style is designed for flexibility and with a user-friendly focus. The player menu is placed to the left. Notice that the logotype is always located on the top right corner except in the case of the title slide. Use a cover image with teal coloring (as specified in the section on images) on the title page of e-learning content.

Examples

Title slide (option)

Section break slide (option)

Infographics slide (option)

Articulate e-learning

E-learning is established as a valuable method of training across the Group. To this end, we are developing templates that make it easy to develop e-learning modules using standard elements. With the Articulate Storyline template, it also becomes easy to design effective interactions that are aligned to our brand guidelines.

Examples

Colleagues looking at a product with teal band for title and logotype

Introduction layout (option)

Submenu layout with listing to the left and image of person to the right

Submenu layout (option)

Objectives layout with the four numbered boxes with text within and below

Objectives slide layout (option)

Layout featuring 2 people on the right and scenarios listed to the left

2-person scenario layout (option)

Assets on Articulate

Illustrations: Developed in a flat style, the illustrations make use of the color pallette that has been defined for the Group. Read more in the section on illustrations.

Icons: Developed in a defined Group style, the icons may be basic or conceptual. Read more in the section on icons.

Images: Core images will be used mainly for covers, commercial images for straightforward portrayals, and historical images to draw attention to some aspect of our past. Read more in the section on images. For e-learning support or player templates, contact Brand Studio.

Download e-learning template and assets