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Atlas Copco Group
identity manual
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Group personality
Our brand personality describes our brand as a person. It gives the Group character and ability for our stakeholders to relate to us. It guides how we communicate visually, in writing and in speech. It is distinctive and a point of differentiation that is difficult to copy. Our Group personality is the basis for our tone of voice, how we say things and our visual identity.
The visionary technology leader
If Atlas Copco Group was a person, we would be called "The visionary technology leader".
We would be:
- Innovative and unique
- Inclusive and open-minded
- Trustworthy and transparent
- Easy to understand
- Agile and resourceful
- Accessible and connected
- Inspiring and relevant
