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Atlas Copco Group
identity manual
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Platform rules

There are various social media channel requirements. The templates have been customized to suit different types of content: one for key facts and figures, another for illustration-centric creatives, another for icon-centric creatives, and several options for regular photo-centric creatives.

Facebook

Facebook is a leading social media platform known for its diverse content and vast user community.

Cover image specifications

Rectangle indicating the safe zone for cover images on Facebook.
To ensure our cover image is visible on all devices, place a major part of the image in the defined "safe zone".

Examples for cover image on Facebook

Diverse group of colleagues looking up from a laptop at the camera
Car driving into the distance with field of wind towers in the backdrop
Aerial view of landscape covered in mist with setting/rising sun in the distance
Left arrow for carousel of 3 images to
Right arrow for carousel of 3 images

Image size options for Facebook

Table showing image sizes on Facebook:

Template options for posts

A young woman looking into the camera and smiling confidently.
Basic option with only teal band for text
Employee with VR goggles interacting with virtual controls.
Option with text directly on image (requires contrast)
Colleagues sitting around a table in an office environment, smiling and talking.
Option with teal box for text
Facebook post image with smiling woman, numbers, icons and text on a teal background.
Option with photo, icons and text
Facebook post image that features a large icon representing people around a desk.
Icon-centric option with text
Facebook post image with a large ring that has sections for innovation, interaction, and commitment.
Icon-centric option with text

Instagram

Instagram is a popular social media platform known for its visually driven content.

Image sizes for Instagram

Gray rectangle measuring 1080 × 1920 pixels
Dimensions for Instagram stories/reels
Gray square measuring 1080 × 1020 pixels
Dimensions for Instagram images in posts (square)

Template options for stories

Basic option with only teal box for text
Option with text directly on image (requires contrast)
Icon-centric option
Illustration-centric option with text

Template option for posts

Basic option with only teal band for text
Option with text directly on image (requires contrast)
Option with teal box for text
Icon-centric option with text
Icon-centric option with text
Illustration-centric with text

LinkedIn

LinkedIn is a professional social networking platform designed primarily for business-to-business (B2B) interactions. It is a valuable tool for individuals and businesses to connect with other professionals, build and maintain their professional network and showcase their expertise.

Cover image specifications

To ensure our cover image is visible on all devices, place the major part of the image in the defined "safe zone".

Examples for cover images on LinkedIn

Image specifications for LinkedIn

  • All images must be PNG or JPEG files and have a maximum size of 3MB.
  • Use a 1.91:1 ratio (1200 x 627 px).
  • Image must be more than 200 px wide.
  • Images on mobile won’t be cropped. Images of other ratios will appear in full size with subtle white padding.
Dimensions for LinkedIn images in posts (landscape)

Template options for posts on LinkedIn

Basic option with only teal box for text
Option with text directly on image (requires contrast)
Option with teal box for text
Option with photo, icons and text
Icon-centric option with text
Illustration-centric option with text

X (Twitter)

X (Twitter) has become a platform that people turn to for the latest information on various topics and to stay updated on what's happening in the world, including for business purposes. Content shared here should be carefully crafted for relevance and impact.

Cover image specifications

To ensure our cover image is visible on all devices, place the major part of the image in the defined "safe zone."

Examples for cover images on X (Twitter)

Image sizes on X (Twitter)

Dimensions for X (Twitter) images in posts (portrait)
Dimensions for X (Twitter) images in posts (landscape)

Template options for posts on X (Twitter)

Basic option with only teal box for text
Option with text directly on image (requires contrast)
Option with teal box for text
Option with photo, icons and text
Icon-centric option with text
Illustration-centric option with text

YouTube

YouTube is a popular platform where people worldwide can share and watch videos. It's a great way to reach and engage with a wide audience, especially since videos are a top choice for learning and seeking information. To do it right, it's important to create engaging content that captures viewers' attention. You can find specific video guidelines in the motion graphics section.

Cover image specifications

To ensure our cover image is visible on all devices, place the major part of the image in the defined "safe zone". Below are the available templates for channel art.

Thumbnails

A preview image or thumbnail plays a crucial role in video optimization and viewer engagement. It should accurately represent the video's content while grabbing the audience's attention. Thumbnails can enhance brand awareness and should incorporate the elements of a brand's identity.