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Atlas Copco Group
identity manual
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Roll-ups and posters

Roll-ups

Start with the template when designing a roll-up or poster. As most roll-ups are placed in crowded locations and are viewed from a distance, the placement of key information and branding on roll-ups must be towards the top of the roll-up. Accordingly, in the option below we see a teal text box (nested in the top of the rollup) making contact with the Group tag located in the top left corner. The Atlas Copco Group logotype is located in the text box in the corner diagonally opposite the Group tag.

Layout of roll-up with specifications

Roll-up with elements such as the Group tag headline and logo, with background image.

Posters

Text-light options

Text-light option for poster with text box to the right (landscape format).
Text-light option for poster with text box towards the top (landscape format).
Text-light option for poster with text box to the left (landscape format).
Text-light options for posters in landscape mode
Text-light option for poster with text box at the bottom (portrait format).
Text-light option for poster with text at the top (portrait format).
Text-light options for posters in portrait mode

Text-heavy options

Text heavy option for poster with text on teal background and image to the left (landscape format).
Text heavy option for poster with text on teal background and image to the right (landscape format).
Text-heavy options for posters in landscape mode
Text-heavy options for posters in portrait mode