Group identity outline

Employer branding

Atlas Copco Group is the primary brand for all employer branding activities. Our approach clearly and consistently expresses who we are, what we offer, and why people choose to grow with us. It reflects our ambition to be First in Mind—First in Choice as an employer.

The role of employer branding Employer branding positions us in the talent market with intent. It supports talent attraction, improves retention, enhances employee satisfaction, and protects the Group’s reputation. It also provides direction for recruitment and communication—ensuring we connect with the right audiences through relevant channels.
One brand, one message A single employer brand allows us to present a consistent message across regions and brands. It articulates our purpose and culture—so employees and candidates understand what it means to work at Atlas Copco Group. This unified approach increases our visibility in the job market, appeals to people seeking stability, growth, and global mobility, and improves campaign performance through coordinated efforts. It also nurtures a shared sense of belonging across the business.

Employee Value Proposition

Graphical elements

Visual guidelines