Typefaces

A brand's character is reinforced by consistent use of its brand assets such as the defined typeface which is an important element of its visual identity.

Primary typeface

There are two typefaces for use:

  • Primary typeface
  • Typeface on Microsoft 365
     

Noto Sans is Atlas Copco Group's primary typeface. It is available in multiple weights, widths and italic styles. As seen in the English language character set below, the Noto Sans font is neutral, functional and designed to be accessible. Noto Sans is the main font for headlines, subheadings, introductory text, captions and body copy across print, web and social media. Noto Sans is ideal for typographically correct global communication in more than 1000 languages.

Noto Sans (Regular)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789:.,'/!@+£>$x%^&*?


Noto Sans (Regular Italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789:.,'/!@+£>$x%^&*?


Noto Sans (Medium Italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789:.,'/!@+£>$x%^&*?


Noto Sans (SemiBold)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789:.,'/!@+£>$x%^&*?


Noto Sans (SemiBold Italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789:.,'/!@+£>$x%^&*?

Note: Refer to the Atlas Copco Group Design System for the type hierarchy that applies to the primary typeface.


Type hierarchy for the primary typeface

When used well, the size and weight of headlines, subheadings, introductory text, body copy and captions can create a pleasing visual hierarchy. Below we have defined three headline levels, two subheading levels, one level for introductory text, two levels for body copy and one for captions. Note the font size range defined for each level which allows for flexibility.

Headlines


Noto Serif (Regular) 56 pt

Headline 1


Noto Serif (Regular) 40 pt

Headline 2


Noto Serif (Regular) 32 pt

Headline 3


Noto Sans (Semibold) 24 pt

Heading 4

Lorem ipsum dolor sit amet


Noto Sans (Semibold) 20 pt

Heading 5
Lorem ipsum dolor sit amet

Noto Sans (Semibold) 18 pt

Heading 6
Lorem ipsum dolor sit amet

Preamble, body text and captions


Preamble - Noto Sans (Regular) 24 pt

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet.


Paragraph Large - Noto Sans (Regular) 24pt

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet.


Paragraph Medium - Noto Sans (Regular) 18pt

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.


Paragraph Small - Noto Sans (Regular) 16pt

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.


Pretitle and labels - Noto Sans (Semibold) 16pt

Pretitle (and labels)


Example of type hierarchy for the primary typeface

The weight and font sizes defined for each level such as headlines, subheadings, introductory text, body copy, and captions for print, come together to form a visual hierarchy that guides the eye. Below is an example of how the hierarchy can flow well through use of the defined weights and fonts.

Headline

Subheadings or secondary headings

Intro text and quotes italics for emphasis

Body copy: Lorem ipsum dolor sit amet, conser adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam eratvolutpat. Ut wisi enim ad veniam, quis nostrud

Lorem ipsum dolor sit amet, conser adipiscing elit, sed diam nonummy nibh euismod wisi enim tincidunt ut laoreet dolore magna eratvolutpat. Ut wisi enim ad minim veniam, wisi enim quis nostrud


Typeface on Microsoft 365

Segoe UI will be the typeface for use on all Microsoft 365 applications such as Word documents, PowerPoint presentations and Excel sheets. When collaborating with large groups or sharing templates, we advise using Segoe UI which is freely available on all systems running Microsoft Windows. Like Noto Sans, this is an easily readable and accessible font.

Segoe UI (Regular)

Regular in Segoe UI

Segoe UI (Regular Italic)

Regular Italic in Segoe UI

Segoe UI (SemiBold)

Semibold in Segoe UI

Segoe UI (SemiBold Italic)

Semibold Italic in Segoe UI