Typefaces

A brand's character is reinforced by consistent use of its brand assets such as the defined typeface which is an important element of its visual identity.

Noto Sans (Regular)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789:.,'/!@+£>$x%^&*?


Noto Sans (Regular Italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789:.,'/!@+£>$x%^&*?

Noto Sans (Medium Italic)


Noto Sans (SemiBold)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789:.,'/!@+£>$x%^&*?


Noto Sans (SemiBold Italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789:.,'/!@+£>$x%^&*?

Note: Refer to the Atlas Copco Group Design System for the type hierarchy that applies to the primary typeface.


Type hierarchy for the primary typeface

When used well, the size and weight of headlines, subheadings, introductory text, body copy and captions can create a pleasing visual hierarchy. Below we have defined three headline levels, two subheading levels, one level for introductory text, two levels for body copy and one for captions. Note the font size range defined for each level which allows for flexibility.

Noto Serif (Regular) 56 pt

Headline 1


Noto Serif (Regular) 40 pt

Headline 2


Noto Serif (Regular) 32 pt

Headline 3


Noto Sans (Semibold) 24 pt

Heading 4

Lorem ipsum dolor sit amet


Noto Sans (Semibold) 20 pt

Heading 5
Lorem ipsum dolor sit amet

Noto Sans (Semibold) 18 pt

Heading 6
Lorem ipsum dolor sit amet

Preamble, body text and captions


Preamble - Noto Sans (Regular) 24 pt

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet.


Paragraph Large - Noto Sans (Regular) 24pt

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet.


Paragraph Medium - Noto Sans (Regular) 18pt

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.


Paragraph Small - Noto Sans (Regular) 16pt

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.


Pretitle and labels - Noto Sans (Semibold) 16pt

Pretitle (and labels)

Example of type hierarchy for the primary typeface

Subheadings or secondary headings

Intro text and quotes italics for emphasis

Body copy: Lorem ipsum dolor sit amet, conser adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam eratvolutpat. Ut wisi enim ad veniam, quis nostrud

Lorem ipsum dolor sit amet, conser adipiscing elit, sed diam nonummy nibh euismod wisi enim tincidunt ut laoreet dolore magna eratvolutpat. Ut wisi enim ad minim veniam, wisi enim quis nostrud


Typeface on Microsoft 365

Segoe UI will be the typeface for use on all Microsoft 365 applications such as Word documents, PowerPoint presentations and Excel sheets. When collaborating with large groups or sharing templates, we advise using Segoe UI which is freely available on all systems running Microsoft Windows. Like Noto Sans, this is an easily readable and accessible font.

Segoe UI (Regular)

Regular in Segoe UI

Segoe UI (Regular Italic)


Segoe UI (SemiBold Italic)

Semibold Italic in Segoe UI