Why do we need co-branding?
Atlas Copco Group is the umbrella brand for our Group and as such, it has a special role in our branding structure. All technology brands are associated with Atlas Copco Group through the brand association model. In this chapter, we have collected all the cases where one of the two co-branding cases can be used with links to where more information can be found.
In order to create a balanced and mutually beneficial presence of Atlas Copco Group and technology brands, we use a co-branding approach.
There are two main ways to co-brand between Atlas Copco Group and other brands:
- Both Atlas Copco Group logotype and technology brand(s) logotype(s) are visible in a structured way. This model is used for facility branding and some other scenarios.
- Part of Atlas Copco Group with brand tag in technology brand logotype color is used, either directly below the technology brand logotype (endorsed brands) or separated from the logotype. This model is used in website footers or in email signatures for example.