Visual identity

Social media

Social media posts should reflect our purpose, values and culture in a positive way and be used as a tool for supporting the business and building our identity. As an important touchpoint, it is essential to take the right approach to social media to protect and build the brand.

Profile logotypes

For all social media profile pictures, use logotype on teal background option. For proper visibility, we use reduced free space around it.

Circular version of the Group favicon as it appears on Instagram.

Use the circular version on platforms, such as Instagram, that display the image in a circular format.

LinkedIn page profile section showing teal version of the Group logo in a square format.

Use the square version on platforms (like LinkedIn) that display the image in a square format.

Banner images

The banner image is the most prominently displayed image on a company's social media page and should encapsulate the Group's personality.

To ensure the cover image is clearly visible on all devices, try to keep the image's focal point in the "green" zone. Most of the image should fall within the "blue" zone (as shown in the image). Ensure that no significant details in the banner fall within the red zone.

Group of women in discussion, one in focus, smiling and listening intently.

Example of banner images

Example of a banner sized for LinkedIn

Banner on LinkedIn

Example of a banner sized for Facebook

Banner on Facebook

Posts

Post designs templates have been developed for each social media platform and are available in the templates. Use them as needed based on your requirements.

A young woman looking into the camera and smiling confidently.

Basic option with only teal band for text

Employee with VR goggles interacting with virtual controls.

Option with text directly on image (requires contrast)

Colleagues sitting around a table in an office environment, smiling and talking.

Option with teal box for text

Facebook post image with smiling woman, numbers, icons and text on a teal background.

Option with photo, icons and text

Facebook post image that features a large icon representing people around a desk.

Icon-centric option with text

Facebook post image with a large ring that has sections for innovation, interaction, and commitment.

Illustration-centric option with text

Stories

In stories, use clear, high-quality images. Keep text crisp, precise, and easy to read.

Layout for Instagram stories with a teal box for text at the bottom of the layout.

Basic option with only teal box for text

Layout for Instagram stories with text appearing directly on the picture.

Option with text directly on image (requires contrast)

Layout for Instagram stories with an icon representing people sitting around a table.

Icon-centric option

Video thumbnails

Thumbnails should serve as a preview of the content while also capturing the viewer’s attention. We’ve created templates to support this.

For platforms such as YouTube, we utilize a template featuring the Atlas Copco Group logotype (single color version) positioned in the bottom left corner. This approach ensures that the brand remains clearly visible among numerous videos in the feed.

Example of a video thumbnail with the Atlas Copco Group logo

When sharing videos on social media platforms where the logotype is consistently visible as the post author, we utilize a thumbnail template that does not include the Group logotype.

Example of a video thumbnail without the Atlas Copco Group logo

Single color logotype versions

The single color versions of Atlas Copco Group logotype can only be used for YouTube thumbnails.

Single color version of Group logotype in teal

Single color teal option for use against appropriate background

Single color version of Group logotype in white

Single color white option for use against appropriate background

For latest social media images and videos sizes, refer to the guidelines in Sprout Social