In Atlas Copco Group, we have many brands to be proud of. Our Group identity includes vision, mission, purpose, core values, our messaging framework and other elements of our culture and Group identity that we share across all brands.
The Atlas Copco Group identity manual is built around what unites us as a Group and all the concepts here should be shared and followed by all brands. If you are not sure about how to implement the rules, ask your Communications Manager or a member of the Atlas Copco Group Identity Council. Communicating our Group identity and culture in an aligned manner will make us all stronger together.