The Group identity is built on a foundation that is made up of two parts: the Group identity platform and the Group messaging framework. The identity platform consists of the purpose, mission and vision, core values and cultural beliefs. We build our messages through an aligned and unique messaging framework. Our Group messaging framework includes Group messages, Employee Value Proposition and storytelling.
| What we do and why | How we think and act | For whom we do it | What we say | ||
| Purpose Our ideas and technology empower our customers to grow and drive society forward. This is how we transform the future. |
Stakeholders
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Group Message Technology that transforms the future | Passionate people create exceptional things | By buying from, working for, or investing in Atlas Copco Group, you are part of transforming the future. | |
| Mission Sustainable, profitable growth | Core Values Interaction, Commitment, Innovation | We work side-by-side with our customers to turn ideas into technological development | Our decentralized business model provides customer focus and speed while being unified as a Group gives us strength and stability | ||
| Vision First in Mind—First in Choice |
Cultural Beliefs To clarify values |
We offer peace of mind through connectivity and local presence and our leading service offerings provide resilience | We consistently improve products and processes | ||
| Storytelling To exemplify values |
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