Purpose
- Ensure that we, as a Group, talk about sustainability in a clear, consistent, credible and business-relevant way, no matter who is speaking, to whom, or where.
- Align what we say about sustainability with what we do.
- Make sustainability easy to explain, by translating complex topics into clear, usable messages that non-experts can confidently communicate.
How to use it
It is a reference tool or a ‘toolbox’, not a campaign nor a script. It provides strategic guidance.
Target group
Anyone who needs to explain our sustainability work, internally or externally.
Core message
The core message is:
We are a responsible contributor to society
We support the low-carbon transition and act responsibly across our value chain to create long-term value.
Boilerplate
A boilerplate is a text explaining or describing a subject that can be reused in new contexts without changing. The boilerplate is:
We contribute to society
Through our technologies and together with our business partners, we enable the transition to a low-carbon society. We do business with integrity and take responsibility for our social and environmental impact across the value chain. We are committed to have a positive influence where we operate, build trust and create long-term value.
Themes
These three sustainability themes are rooted in our Group targets and provide a common framework for communicating how sustainability supports our business, customers, and society. All brands should use these themes as the foundation for sustainability-related communication and adapt the messages to their specific context and audience. The themes are listed below.
ENVIRONMENT
Guided by a climate transition plan and circular principles, our technology enables the transformation to a low-carbon society.
SOCIAL
Guided by our commitment to diversity and inclusion, we cultivate an environment where all employees can thrive, grow and feel a sense of belonging.
GOVERNANCE
Guided by a strong corporate culture that encourages us to act, we collaborate with business partners to have a positive impact on society.
Key message per sustainability topic
| Theme | Topic | Key message |
| Environment | Climate | We have committed to reduce our climate impact through a climate transition plan and science-based targets. |
| Circularity | We design with circularity in mind, maximizing the potential of products and materials. | |
| Resource efficiency | We optimize our use of resources, performing well by using less. | |
| Pollution | We prevent pollution through substance control, considering both people and the environment along our value chain. | |
| Biodiversity | We integrate nature considerations in our operations, strengthening our business resilience and supporting the ecosystems we depend on. | |
| Electrification | Our technologies support the electrification of industries and societies. | |
| Renewable energy | We enable the development of renewable energy technologies through our innovations. | |
| Social | Diversity and inclusion | We create an environment where people feel valued and included, while improving gender balance across our business. |
| Learning and development | We cultivate a culture to thrive in, striving for continuous improvements. | |
| Safety, health and well-being | We prioritize safety, health and well-being, offering a good working environment. | |
| Community engagement | We provide access to clean water for people all over the world through our employee-driven initiative Water for All. | |
| Human rights | We respect human rights across our value chain in accordance with legislation and international standards. | |
| Governance | Business ethics | We do business with integrity and foster an ethical business culture guided by our Code of Conduct. |
| Responsible sourcing | We promote responsible sourcing, assessing our suppliers from a sustainability perspective. | |
| Responsible sales | We do business in a responsible way, applying a risk-based approach. |
How to avoid greenwashing
Follow our environmental claims guidance in The Way We Do Things and on the Hub.
Guidance about responsible marketing on climate and environment.