Logotypes
In this section you will find the Atlas Copco Group logotype in three distinct forms:
- Group logotype versions (for use on teal or white)
- Logotype with Group message
- Favicons (circular and square)
Pay attention to the minimum free space that must be maintained around the logotype, the minimum size in print and on digital, and avoid any deviations such as those that have been pointed out under incorrect usage.
Fonts
Noto Sans is Atlas Copco Group's primary typeface. It is available in multiple weights, widths and italic styles. Segoe UI is the typeface for use on all Microsoft 365 applications such as Word documents, PowerPoint presentations and Excel sheets. As Segoe UI is a system font, only Noto Sans is being made available for download.
Icons
Two types of icons have been developed: basic icons and conceptual icons. Developed in a functional style, basic icons are primarily used in navigation, online publications, e-newsletters or applications. Conceptual icons have been developed to communicate concepts, unique functions or specific features.
Illustrations
Illustrations can be used in PowerPoint presentations, on social media creatives, animations, websites, apps and infographics. They can also be used in interior design and as design patterns.
Group pattern
The Group pattern has specific usage guidelines on certain platforms such as office branding, motion graphics and website. Being a dynamic mix of design elements and colors, it can be used to enhance and uplift collaterals.