The use of "Part of Atlas Copco Group" allows each brand to leverage on the strength, visibility, strategy and values of the Group while maintaining their unique value proposition. This applies only in the case of brands that have an endorsed association or sub-association with the Group.
Each of these indicate the basis for selection of the right format and the correct application of size, position and arrangement. Note that it is the brand tag that is being used and not the golden Group tag. The brand tag will appear in the brand’s chosen primary color.
Horizontal logo format
Square logo format
Vertical logo format
Use of "Part of Atlas Copco Group" separate from brand logotype
The use of "Part of Atlas Copco Group" separate from brand logotype may be required in email signatures, facility branding, website footers or as a reference in text. Below is an example of how "Part of Atlas Copco Group" will be used separate from the logotype in an email signature.
