Co-branding on technology websites

For discretely associated brands no footer website reference to Atlas Copco Group is required. However, if discrete brands want to associate with the Group by using any of the available components below, this is fine and allowed.

View the available components for discrete association in the Atlas Copco Group design system.

Textlink that can be placed together with the copyright text in the footer or as a stand-alone link in the footer.

To be placed in together with or after the copyright text. 
Could be a part of the footer links in line with the Privacy or Cookie setting.

Sub-associated brands leverage own brand names while showcasing association with Atlas Copco Group. A sub-associated brand maintains its own distinct identity, while association with Group will be visible in communication with external stakeholders.

On external, customer facing websites, sub-associated brands display the logotype and branding that the customers is buying from. In the website footer it is recommended to also include the Atlas Copco Group logotype and brand tag. 

View the available components for discrete association in the Atlas Copco Group design system.

Note: All components displayed in discrete asssociation can be used here as well.

A full-width narrow component that will be visually prominent without taking too much focus. Used either with a subtle light/dark background to match with any brand. It contains a tagline and a link to read more about the Atlas Copco Group or a specific page/domain

• To be placed below the footer as a separate bar.
• Short descriptive text about being a part of Atlas Copco Group and a link.
• Light or dark text options that are branded with endorsed text-styles
• Design element branded with the endorsed colors

Headline and a short text with a link to Atlas Copco Group. Should be placed in the footer where there is a place for the text content.

• Placed within in the content column of the footer
• Short descriptive text and link.
• Light or dark text options that are branded with endorsed text-styles
• Design element branded with the endorsed colors

For brands with endorsed association, there are options with more content and context about Group available. On websites, endorsed brands show the brand logotype with part of Atlas Copco Group included in the logotype. Also, in the website footer the Atlas Copco Group logotype with links to Group website will be visible.

View the available components for endorsed association in the Atlas Copco Group design system.

Note: All components displayed in discrete association and sub-asssociation can be used here as well.

A fullwidth section banner that spans the page and consists of the new Atlas Copco Group logo, a short descriptive text and a link to the Atlas Copco Group website.

• Placed between the footer and the page content.
• Logotype with group messaging and a short descriptive text about being a part of Atlas Copco Group with a link that opens in a new window