Illustrations

Illustrations can be both basic and detailed. In general, our flat illustrative style has been developed for conceptual themes to which it can be used to add visual appeal or symbolize some aspect of the organisation. Illustrations can be used in PowerPoint presentations, on social media creatives, animations, websites, on apps and in infographics. They can also be used in interior design and as design patterns.

Examples of illustrations

Man looking out over a field with a telescope.
Two colleagues interacting with a VR headset app.
Colleagues celebrating ideas.

Pattern can be used across platforms for office branding, motion graphics and website. To know more about the usage of the pattern, refer to the sections here – Facility branding, Motion graphic and Branded items.

Please note, the pattern cannot be used on merchandise other than what is already available on The Profile Store.

The Group pattern is a carefully designed element especially for the Group, so refrain from tampering with it in anyway. Avoid adding transparency, changing colors, splitting and dividing, or changing the angle while using it.

Don'ts

  • Do not change or distort the illustrations (apart from scaling uniformly)
  • Do not incorporate the logotype or text in any product illustration
  • Do not make the illustrations transparent in any way (colors should always be 100% opaque)

Color palette for illustrations

The color palette available for illustrations include primary, accent and supplementary colors. Refer to the page on colors for more details on the color system for Atlas Copco Group.

Primary teal for Atlas Copco Group

Atlas Copco Group teal

CMYK : 93 56 50 32
RGB : 5 78 90
HEX : #054E5A
PMS : 3165 C
RAL : 5020

Primary white for Atlas Copco Group

White

CMYK : 0 0 0 0
RGB : 255 255 255
HEX : #FFFFFF
RAL : 9010

Primary gray for Atlas Copco Gray

Atlas Copco Group gray

CMYK : 38 28 22 0
RGB : 161 169 180
HEX : #A1A9B4
PMS : 2162 C

Primary gold for Atlas Copco Group

Atlas Copco Group gold

CMYK : 12 28 56 0
RGB : 225 183 126
HEX : #E1B77E
PMS : 7508 C
RAL : 1002

Accent green for Atlas Copco Group

Accent green

CMYK : 66 41 49 13
RGB : 93 120 117
HEX : #5D7875
PMS : 5487 C

Accent light green for Atlas Copco Group

Accent light green

CMYK : 7 0 4 13
RGB : 206 217 215
HEX : #CED9D7
PMS : 621 C

Accent blue for Atlas Copco Group

Accent blue

CMYK : 100 80 30 20
RGB : 18 63 109
HEX : #123F6D
PMS : 541 C

Supplementary soft peach for Atlas Copco Group

Soft peach

CMYK : 0 60 64 0
RGB : 246 131 99
HEX : #F68363
PMS : 2024 C

Supplementary brick red for Atlas Copco Group

Brick red

CMYK : 18 92 99 7
RGB : 192 54 39
HEX : #C03627
PMS : 180 C

Supplementary grape purple for Atlas Copco Group

Grape purple

CMYK : 36 100 35 9
RGB : 158 31 99
HEX : #9E1F63

Supplementary grass green for Atlas Copco Group

Grass green

CMYK : 72 16 71 2
RGB : 76 159 112
HEX : #4C9F70

Supplementary sky blue for Atlas Copco Group

Sky blue

CMYK : 24 4 0 0
RGB : 173 217 244
HEX : #ADD9F4

Supplementary vibrant yellow for Atlas Copco Group

Vibrant yellow

CMYK : 7 29 100 0
RGB : 238 181 0
HEX : #EEB500