Logotype

The stacked arrangement consists of "Atlas Copco" in white/teal on the first line and "Group" in gray on the second line. The weight of the relatively larger "Group" is muted in gray to achieve a balance with "Atlas Copco" which appears in a relatively higher contrast white/teal.

Our logotype is available in two color versions for use on two specific color backgrounds, Atlas Copco Group teal and white. No other versions should be used other than these.

The free space is defined by the height of the letter "r" in the word "Group" as present in the logotype. Other images, text or graphical elements must not interfere with this free space. The Atlas Copco Group logotype has to be clearly visible and free space makes it more noticeable. The larger the free space, the greater the visual impact.

To ensure the logotype maintains legibility at all sizes, a minimum size has been defined for both print and digital applications. In print applications, the logotype must not be less than 25 mm in width, and in digital applications the logotype must not be less than 100 px in width. These limits must be observed when scaling down or fitting a logotype to a restricted area.

In order to minimize variation and ensure a coordinated, uniform appearance, try to use the same position and size across similar applications. The corners to the right side are primary positions for the logotype. This is true for most formats, such as portrait, landscape and square formats. The preferred positions of the Atlas Copco Group logotype are shown below.

In some instances, due to content and format, the logotype can be placed in secondary positions. Occasionally, a centered logotype may be preferred. All of the positions shown here are available for use.

In some cases, we need to make the Atlas Copco Group logotype available in a box format. While we should strive to show the Atlas Copco Group logotype on a white or teal background, whenever the logotype cannot be placed on a teal or white background, the use of a logotype box can be considered.

The logotype box creates a distinct background for the logotype. The size of the box includes the logotype free space and the box will scale proportionally to the logotype size.

As a special use-case scenario, the single color logotype can be used for Social media and Profile store items.

In some cases, we need to make the Atlas Copco Group logotype available in a box format. While we should strive to show the Atlas Copco Group logotype on a white or teal background, whenever the logotype cannot be placed on a teal or white background, the use of a logotype box can be considered.

The logotype box creates a distinct background for the logotype. The size of the box includes the logotype free space and the box will scale proportionally to the logotype size.

As shown above in the horizontal version of the logotype with Group message, there must be a 1.5x distance (x being the height of the letter "r" in the word "Group" as present in the logo) between the logotype and the Group core message. The distance between the Group logotype and the separator (x) is twice the distance between the separator and the Group message (0.5x).

The separator runs parallel to the height of "Atlas Copco" in the first line of the stack, and the height of the separator is the same as the body height of "Atlas Copco". The font, color, positioning and arrangement of the Group message is detailed above.

Although the lockup shown above (with the Group message in gray) is the preferred horizontal version, there may be cases where the Group message may not be readable. For such scenarios, any of the below options may be used. Horizontal lockups are available in light and dark backgrounds.

As shown above in the vertical version of the logotype with Group message, there must be a 1x distance (x being the height of the letter "r" in the word "Group" as present in the logo) between the baseline of the word "Group" and the top of the cap height of "Technology". The distance between the Group logotype and the Group message is 0.5x

The separator aligns to the start of "Atlas Copco" in the first line of the Group logotype and runs parallel to the height of the Group message. The height of the separator is the same as the combined height of both lines that make up the Group message. The font, color, positioning and arrangement of the Group message is detailed above.

Although the lockup shown above (with the Group message in gray) is the preferred vertical version, there may be cases where the Group message may not be readable. For such scenarios, any of the below options may be used. Vertical lockups are available in light and dark backgrounds.

The Atlas Copco Group logotype is the signature of the Group. The logotype must not be changed or tampered with in any way. Always use the original artwork in the given proportions. Only approved originals can be used for reproduction. Any use of the logotype must be in accordance with the visual guidelines detailed in this document.

Favicons are simplified versions of logos that establish a brand's identity. They show up in places such as tabs, address bars and search menus and play a positive role in search engine optimization. The favicon for Atlas Copco Group has been designed to be instantly recognizable. The favicon is made available in .ico format, which is widely supported by browsers. They are available in two formats: circular and square.