Colors

Primary colors and accent colors have been identified to create a consistent experience for Atlas Copco Group and should be used as defined. The complete palette consists of primary colors, accent colors and supplementary colors. The palette expresses an identity that is contemporary, technology-focused and future-oriented.

Primary colors

Teal is central to the Group identity. Gray to be used for backgrounds, panels, layout structures and white for default background color.

Primary teal for Atlas Copco Group

Atlas Copco Group teal

CMYK : 93 56 50 32
RGB : 5 78 90
HEX : #054E5A
PMS : 3165 C
RAL : 5020

Primary white for Atlas Copco Group

White

CMYK : 0 0 0 0
RGB : 255 255 255
HEX : #FFFFFF
RAL : 9010

Primary gray for Atlas Copco Gray

Atlas Copco Group gray

CMYK : 38 28 22 0
RGB : 161 169 180
HEX : #A1A9B4
PMS : 2162 C

Primary gold for Atlas Copco Group

Atlas Copco Group gold

CMYK : 12 28 56 0
RGB : 225 183 126
HEX : #E1B77E
PMS : 7508 C
RAL : 1002

Accent colors

To be used only as supporting colors to highlight details such as buttons, headlines, elements in infographics.

Accent green for Atlas Copco Group

Accent green

CMYK : 66 41 49 13
RGB : 93 120 117
HEX : #5D7875
PMS : 5487 C

Accent light green for Atlas Copco Group

Accent light green

CMYK : 7 0 4 13
RGB : 206 217 215
HEX : #CED9D7
PMS : 621 C

Accent blue for Atlas Copco Group

Accent blue

CMYK : 100 80 30 20
RGB : 18 63 109
HEX : #123F6D
PMS : 541 C

Supplementary colors

Additional colors to be used for highlighting details such as infographics, charts, graphs and illustrations.

Supplementary soft peach for Atlas Copco Group

Soft peach

CMYK : 0 60 64 0
RGB : 246 131 99
HEX : #F68363
PMS : 2024 C

Supplementary brick red for Atlas Copco Group

Brick red

CMYK : 18 92 99 7
RGB : 192 54 39
HEX : #C03627
PMS : 180 C

Supplementary grape purple for Atlas Copco Group

Grape purple

CMYK : 36 100 35 9
RGB : 158 31 99
HEX : #9E1F63

Supplementary grass green for Atlas Copco Group

Grass green

CMYK : 72 16 71 2
RGB : 76 159 112
HEX : #4C9F70

Supplementary sky blue for Atlas Copco Group

Sky blue

CMYK : 24 4 0 0
RGB : 173 217 244
HEX : #ADD9F4

Supplementary vibrant yellow for Atlas Copco Group

Vibrant yellow

CMYK : 7 29 100 0
RGB : 238 181 0
HEX : #EEB500

Text on primary colors

For legibility, pick the right colors for heading and body text to ensure contrast against a given background. Following are the color codes to pick for text against a specific primary color:

Primary teal and its associated colors for headline and body text

Atlas Copco Group teal

Headline: Gray
(Hex: #DFE4E7)

Body text: White
(Hex: #FFFFFF)

Primary white and its associated colors for headline and body text

White

Headline: Teal
(Hex: #DFE4E7)

Body text: Black
(Hex: #000000)

Primary gray and its associated colors for headline and body text

Atlas Copco gray

Headline: Black
(Hex: #000000)

Body text: Black
(Hex: #000000)

Primary gold and its associated colors for headline and body text

Atlas Copco Group gold

Headline: Black
(Hex: #000000)

Body text: Black
(Hex: #000000)

Text on accent colors

For legibility, pick the right colors for heading and body text to ensure contrast against a given background. Following are the color codes to pick for text against a specific accent color:

Accent green and its associated colors for headline and body text

Accent green

Headline: White
(Hex: #FFFFFF)

Body text: White
(Hex: #FFFFFF)

Accent light green and its associated colors for headline and body text

Accent light green

Headline: Black
(Hex: #000000)

Body text: Black
(Hex: #000000)

Accent blue and its associated colors for headline and body text

Accent blue

Headline: White
(Hex: #FFFFFF)

Body text: White
(Hex: #FFFFFF)

Text on supplementary colors

For legibility, pick the right colors for heading and body text to ensure contrast against a given background. Following are the color codes to pick for text against a specific supplementary color:

Supplementary soft peach and its associated colors for headline and body text

Soft peach

Headline: Black
(Hex: #000000)

Body text: Black
(Hex: #000000)

Supplementary brick red and its associated colors for headline and body text

Brick red

Headline: White
(Hex: #FFFFFF)

Body text: White
(Hex: #FFFFFF)

Supplementary grape purple and its associated colors for headline and body text

Grape purple

Headline: White
(Hex: #FFFFFF)

Body text: White
(Hex: #FFFFFF)

Supplementary grass green and its associated colors for headline and body text

Grass green

Headline: Black
(Hex: #000000)

Body text: Black
(Hex: #000000)

Supplementary sky blue and its associated colors for headline and body text

Sky blue

Headline: Black
(Hex: #000000)

Body text: Black
(Hex: #000000)

Supplementary vibrant yellow and its associated colors for headline and body text

Vibrant yellow

Headline: Black
(Hex: #000000)

Body text: Black
(Hex: #000000)