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Group identity and EVP
Group identity platform
Group messaging framework
Group messaging
Employee value proposition
Storytelling
Tone of voice
Group personality
Employer branding
Graphical elements
Visual guidelines
Employee value proposition
Recruitment
Brand governance
Brand association model
Legal entities and brands
Responsibilities and contacts
Co-branding
Co-branding for facilities
Co-branding on technology brand websites
Co-branding on social media
Co-branding for internal events
Co-branding for tradeshows / exhibitions
Co-branding for partners
Co-branding for student fairs / job fairs
Co-branding for recruitment
Co-branding for profile items
Co-branding for employee contracts
Visual identity
Brand elements
Logotype
Usage of "Part of Atlas Copco Group"
Colors
Typefaces
Images
Group pattern
Illustrations
Icons
Charts, graphs and tables
Infographics
Visual guidelines
Advertisements
Banners and billboards
Brochures and flyers
Business cards
Diplomas and certificates
Email signature
Emailers and e-newsletters
Envelopes
Invitations
Letterhead
Roll-ups and posters
Presentations
E-learning
Motion graphics
Intranet and Hub
The Hub branding guidelines
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